Buckinghamshire Fire Service
The problem
Buckinghamshire Fire Service wanted to launch a mobile Firefighter Experience for children; but had nowhere to house it, except an old tired-looking support vehicle.
The Challenge
After deciding to use their old vehicle the challenge was to transform it into a visually exciting, informative and fun Firefighter Experience that children under 12 wanted to visit. They approached SIGNARAMA High Wycombe for help.
The Solution
To capture children's interest, SIGNARAMA High Wycombe suggested the fire service run a competition for children under the age of 12 to draw a picture, with the winning images featured in the vehicle design.
To ensure that they had a good base to work from SIGNARAMA transformed the vehicle by removing the existing reflective strips and words from the body of the truck; applying a layer of bright red Metamark vinyl to the sides of the vehicle and finally adding images of fire fighters, flames and the winning pictures from the children's competition, which had been digitally printed in-house by SIGNARAMA.
Now, the new FireFighter Experience has been successfully travelling as a mobile activity centre for 18 months.
Buckinghamshire Fire Service Community Safety Partnership manager Keith Wheeler is delighted with its success: "We created a scenario in which youngsters, working in pairs, find out what it's like to search a building and locate a casualty. They do this in complete safety while the grown-ups watch from a viewing area at the rear of the vehicle. During the session they learn about the importance of having working smoke alarms in the home, and of having an escape plan that the whole family has talked through so that they can get out of their home safely in the event of a fire or other emergency."
Sanjay Shah, SIGNARAMA High Wycombe's owner, said: "SIGNARAMA always designs with the target audience in mind, so what better way to engage the interest of children than to ask them to help design the truck! The entries were fantastic and the winning designs a delight to incorporate into the graphics, producing signage SIGNARAMA is truly proud of!"
Posted Date: 07th Dec 2009
Buckinghamshire Fire Service
Buckinghamshire Fire Service
Buckinghamshire Fire Service